Lois Jewelry

Lois Jewelry

Branding

2021

Lois Vintage Jewelry is a brand built around the daily ritual of dressing with intention. Named for Lois Elaine, my grandmother, the brand honors a woman known for choosing her accessories by mood every single day. The goal was to position the business beyond a typical jewelry shop and into something more expressive and personal. A color palette pulled from what Lois Elaine herself commonly wore, bold custom patterns, and captivating product photography all come together to celebrate the joyful freedom of using jewelry to complete an outfit and match the moment.

A group of people joyfully gather outdoors, featuring a woman in a white tank top smiling. The scene is lively, with colorful outfits and casual interactions.
Person skateboarding in mid-air during a street skateboarding event, with onlookers and a basketball hoop in the background.
A person in a black outfit and red sneakers stands confidently on stacked wooden planks with a skateboard. Background features lush greenery.
A woman on a wooden platform poses with a skateboard, showcasing her skating gear.